NOTICE: The Sept 23 Shelby Alive concert has been canceled due to the worsening COVID-19 situation
The final Shelby Alive concert of the season was scheduled for next Thursday, September 23, at the Bobby Bell Pavilion. Unfortunately, the Delta variant of COVID-19 has continued to spread rapidly through Cleveland County and the local healthcare system is experiencing significant strain. In determining whether to move forward with the concert, the Uptown Shelby Association (USA) consulted with Atrium Health and the Cleveland County Public Health Center about the local metrics and trends of COVID-19. At their board meeting on September 14, the Uptown Shelby Association Board of Directors made the difficult decision to cancel the concert out of an abundance of caution and deep concern for the health and safety of the community.SHELBY ALIVE 2021 sponsors thanks

USA Executive Director Audrey Whetten Godfrey explained, “Atrium Health advised us that they are encouraging everyone to reconsider hosting and attending large events. We have enormous respect for our healthcare providers, and we could not in good conscience hold a potential super-spreader event. The last thing we want to do is add any strain on our local hospitals or cause exposure-related business closures. We were looking forward to holding this final concert of the year, but due to the highly contagious Delta variant, combined with our county’s low vaccination rate, this decision will help protect the health of our community members and the capacity of our healthcare system.”

“We know that Shelby Alive is a beloved community event, and our board weighed the considerations very carefully,” added Godfrey. “We’ve enjoyed seeing folks come out to our events this summer, and we look forward to gathering with our community once again when the COVID-19 situation has improved. We are grateful to our uptown businesses, our sponsors, our community, and our healthcare providers for the resilience and empathy that they have shown over the past 19 months. We look forward to brighter days ahead.”

The Uptown Shelby Association extends sincere appreciation to the sponsors who made the 2021 concert series possible – Carolina Premium Beverage, City of Shelby, Carter Chevrolet, Bank OZK, Back Stage Productions, and WOHS.

About Shelby Alive

Typically each year, the Uptown Shelby Association offers outdoor concerts to showcase the heart of our city and to bring people together to meet friends, enjoy music, relax and have some fun. The concerts are held on the fourth Thursday of each month. More great music and more good times in Uptown Shelby! Shelby Alive concerts are held under the cover of the Bobby Bell Pavilion.

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