Uptown Shelby’s tree-lined streets invite locals and visitors alike to a variety of independent businesses and top-notch attractions.

Between live music, great shopping, gallery shows, delicious food, and special events, there is always something fun to do in Uptown! Hear the music & stories of the American South at the Earl Scruggs Center, taste local produce at the Foothills Farmers’ Market, see a national act at the Don Gibson Theatre, discover local artists at the Cleveland County Arts Council, and explore our quirky, fun local businesses. 

Come enjoy the great combination of ambiance and options that make Uptown Shelby exciting!

Explore our website for more information about the destinations, businesses, and events in Uptown Shelby. Explore Uptown with this map that shows parking as well as shopping, dining, attractions, and more. Click here to read about Uptown Shelby's growth over the last 10 years, and how our charming district is poised for continued success in the years ahead.

About the Uptown Shelby Association

The Uptown Shelby Association is an award-winning 501(c)(3) nonprofit that was incorporated in 1982 as one of the first thirty Main Street® programs in the country. For nearly 40 years, we have worked to revitalize the Uptown Shelby district. We are an accredited member of the National Main Street Center and an active participant in the NC Main Street Program within the NC Dept of Commerce. We work to facilitate collaboration & growth, enrich the Uptown experience, and promote the district in order to strengthen Uptown Shelby and enhance our community's quality of life and civic pride. Our work includes business development, marketing, placemaking, community partnerships, events, and historic preservation.

We are governed by a Board of Directors, which meets on the second Tuesday of each month at 6 pm. We meet at our offices, 211 South Trade Street, and Uptown Shelby business and property owners and members of the public are welcome to attend.

The Uptown Shelby Association staff, its board of directors, host of volunteer supporters, and community partners work together to promote economic development and historic preservation in Uptown Shelby, and to produce events that attract business, shopping and dining.

Office hours are 9 a.m. until 5 p.m. Monday through Friday. We invite you to contact us about available properties, upcoming events, sponsorship, or volunteer opportunities at 704-484-3100 or info (at) uptownshelby.com. 

MSALOGO 22ACCREDITED RGBAs a Main Street America™ Accredited program, the Uptown Shelby Association is a recognized leading program among the national network of more than 1,200 neighborhoods and communitieswho are both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.

NC Main Street Community FINAL 4C Vertical

Uptown Shelby is a North Carolina Main Street Community, designated by the NC Department of Commerce and Main Street & Rural Planning Center. The Uptown Shelby Association is charged with administering the program at the local level and building public-private partnerships to spur economic development.